Press & Media · 2nd Edition

Where
headlines meet fashion.

Welcome to the Munich Fashion Week 2026 press area. The full press release, key facts, locations and a direct line to our team — for your front row and for the story about Munich as a fashion city.

campaignPress release August 2026

calendar_monthShow: 5–11 Aug 2026

location_on3 locations

styler15+ shows

Press release · August 2026Munich Fashion Week 2026Front row slotsAvant-garde to palais glamour3 locations · 1 shuttle

the press release

Munich Fashion Week gives the industry a fresh start.

Munich, August 2026 · 5 to 11 August 2026 at the Marriott Munich City West

Munich is getting its stage back. From 5 to 11 August 2026, the Marriott Munich City West turns into the meeting point for designers, brands and everyone who loves fashion. After a strong first edition, Munich Fashion Week returns bigger, bolder and more open than ever.

What makes it different: this fashion week is not aimed at the industry alone, but explicitly at everyone. Partners, friends and fashion fans are as welcome as the trade audience. Fashion should be accessible to everyone — that is the conviction of founder Bouya K. Ndombasi.

Seven days that change Munich

From the very first minute there is something to celebrate, to show and to marvel at. The highlights of the week:

Wednesday · 5 August

Opening Party

The start of the week. We open seven days of fashion, culture and encounters together.

Thursday · 6 August

Exclusive Dinner by OLEA

An evening in a small circle where the industry comes together. Good food, good conversation, the perfect prelude.

Friday · 7 August

The Premiere

The peak. Two premieres in one evening — Premiere Cloud under the open sky and Premiere Palais as the grand highlight — plus panel talks, rooftop party and afterparty.

Saturday & Sunday · 8 and 9 August

The show weekend

Fashion shows run all day long in Cloud and Boutique, joined by the big Palais shows in the evening and the HOLSTA show on Sunday. Around them: showroom, market and parties.

Monday to Tuesday · 10 and 11 August

B2B and finale

The B2B exhibition with the Supreme Group brings the trade audience together before the week comes to a close.

Designers at the centre

The creative minds take centre stage. 15 designers show their work on the runway, joined by 10 fashion brands on the exhibition floor. A jury curates the selection, with a particular focus on the Bavarian and German fashion scene. Munich Fashion Week gives them a professional platform, more visibility and the chance to present their collections to a wide audience.

New talent shaping what comes next

Supporting young talent is central too. Around 320 models from a range of agencies came to an open casting. 30 of them were selected to present the designers’ creations on the runway at this year’s Munich Fashion Week.

More than a fashion show

A whole experience grows around the shows. Together with strong partners we built a programme that reaches far beyond the runway:

Parties every evening at JIDAI, from the opening party through the rooftop parties to the afterparties
Showroom and market, where visitors can discover, shop and experience
Panel talks on business, fashion and personal branding
A look behind the scenes of the design process, live and hands-on

“Our goal is to create lasting impressions and to make the excitement around fashion something everyone can experience. We want to offer far more than a classic fashion show.”
Bouya K. Ndombasi, founder of Munich Fashion Week

For press and partners

You want to report, share or simply be there? We have everything ready for you.

Press & content

Photo and video material to share.

High-resolution images, videos and everything you need for your coverage. Use it, share it, make something good out of it. We are glad about every piece.

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Every show, time and ticket is listed under Programme.

the facts

At a glance

The key facts, ready to copy for your newsroom.

event

Date

5–11 Aug 2026

Seven days of fashion week

apartment

Main venue

Marriott Munich City West

Shows · Premieres · Awards

storefront

B2B / Order

MTC World of Fashion

8–11 Aug · Supreme Women & Men

groups

Organizer

b.seen GmbH

Munich Fashion Week

Days

15+

Shows

3.000+

Guests

3M+

Reach

three settings

Where it all happens

Three locations bring together show, business and nightlife, linked without friction by our exclusive shuttle service.

Main

MainMarriott City West

Main venue & lead partner. Premieres, main shows, awards and after-show parties, from the Cloud6 rooftop terrace to the palais ballroom.

Exhibition

ExhibitionThe Supreme Group

The order business. Supreme Women & Men at MTC World of Fashion, 8–11 August — over 10,000 m² of hand-picked premium fashion.

Nightlife

Nightlife794 JIDAI

The nights. Official afterparty Friday to Sunday at 794 JIDAI, right after the shows, with a paid show ticket.

the principle

Stage. Order. Connection.

For the first time, the creative stage of Munich Fashion Week and the established order business of Supreme Women & Men connect directly. A meeting of business and fashion culture.

the stage