Press Conference
Press & Media · 2nd Edition

Where
headlines meet fashion.

Welcome to the press hub of Munich Fashion Week 2026. Press conference, locations, partners and a direct line to our team — for your front row and the story of Munich as a fashion city.

campaignPress conference 27 June
calendar_monthShow: 5–11 Aug 2026
location_on3 locations
styler10+ shows
Press conference 27 JuneMunich Fashion Week 2026Front row slotsAvant-garde to palais glamour3 locations · 1 shuttle
Location · Press Conferencefirst hand news!
27 June · 15:00NIO Hub Munich
Our host for the press conference, the NIO Hub. Modern, central, with snacks on site and a shuttle on request.
Save the Date
It's time — see you there!

The front row of the news.

On 27 June we invite the press to the official press conference of Munich Fashion Week 2026. This is where you hear everything first, before anyone else does. Every partner is in the room.

calendar_monthFri, 27 June 2026
schedule15:00 – 15:45
location_onNIO Hub Munich
What we share, exclusively:
stylerDesigners & collectionsstarMajor sponsorshandshakePartnersgroupsModelsdirections_carCarsharing & mobilityrestaurantSnacks on site
airport_shuttle
Shuttle on request: You can request a shuttle when you register, and we'll assign you a seat based on availability. We can't wait to welcome you!
Reserve your seat arrow_forward
the facts

At a glance

The key facts, ready to copy for your newsroom.

event
Date
5–11 Aug 2026
Seven days of fashion week
apartment
Main venue
Marriott Munich City West
Shows · Premieres · Awards
storefront
B2B / Order
MTC World of Fashion
8–11 Aug · Supreme Women & Men
groups
Organizer
b.seen GmbH
Munich Fashion Week
7
Days
10+
Core Shows
5K+
Guests
15M+
Reach
three settings

Where it all happens

Three locations bring together show, business and urban energy, linked without friction by our exclusive shuttle service.

01
Main
MainMarriott City West
Main venue & lead partner. Premieres, main shows, awards and after-show parties, from the Cloud6 rooftop terrace to the palais ballroom.
02
Exhibition
ExhibitionThe Supreme Group
The order business. Supreme Women & Men at MTC World of Fashion, 8–11 August — over 10,000 m² of hand-picked premium fashion.
03
Urban
UrbanPineapple Park
The urban stage. Urban Fashion Show with street couture, crossover energy and a bold programme away from the runway.
the principle

Stage. Order. Connection.

For the first time, the creative stage of Munich Fashion Week and the established order business of Supreme Women & Men connect directly. A meeting of business and fashion culture.

01
the stage

The Stage

More than ten shows, from avant-garde garage vibes to palais glamour. Premieres, main shows and the MUCFW Awards.

02
the order

The Business

Supreme Women & Men at MTC World of Fashion, 8–11 August. The established order business across more than 10,000 m².

03
the connection

The Connection

An exclusive shuttle service links the venues without friction. Business meets inspiration, fresh energy for the industry.

MUCFW
2026

Munich has incredible potential — and right now we can feel that something is moving again.

Aline Müller-Schade · CEO, The Supreme Group (May 2026)
seven days

One crescendo

From build-up on Wednesday to B2B Final Day. You'll get the detailed show programme with your accreditation.

WE
05.
Build-up & Arrival
TH
06.
Dinner & Networking
FR
07.
Double Premiere
SA
08.
Show Day · Award
SU
09.
Closing Day · Finale
MO
10.
B2B · Closing Party
TU
11.
B2B · Final Day
be there

Registration & Accreditation

Register for the press conference on 27 June, and secure your accreditation for show slots, tickets and the front row in August.

Register

Fill in the form or write straight to servus@munichfw.de, with your outlet, reach and preferred days.

Confirmation

You'll get a confirmation right away with all the details on the press conference and the next steps.

Press Kit & Badge

Once confirmed, you'll receive the full press kit (logos, images, factsheet), slot times and your press badge.

On Site

Check in at the Press Desk in the Marriott Munich City West. Front row, backstage & shuttle included depending on your tier.

folder_zip
Press kit on demand: High-resolution images, logos, factsheet & aftermovie are yours via download link once your accreditation is confirmed.
save the date!

Press Registration

Press conference 27 June & accreditation — in one step.

By submitting, you agree that we process your details to handle your registration. We never share them with third parties.
say hello

The direct line

Depending on your request, reach us through the right channel.

press & media
Press Team
Accreditation · Enquiries · Material
mailservus@munichfw.delanguagemunichfw.de
organizer
Bouya K. Ndombasi
Munich Fashion Week / b.seen GmbH
mailbouya.n@b-seen.ai
location_onMandlstraße 26, 80802 Munich
collaboration
Partner & Brands
Partnerships · Sponsoring
handshakepartner@munichfw.de