munich's
biggest
fashion stage.
eight events. one season. one modular partner programme. from the first creator activation in may to the runway finale in august — moments, assets & reach. you pick, we deliver.
one season.
one highlight.
Munich Fashion Week 2026 is the main event — six days, three locations, one stage. behind it sits a whole season of pre-events that build your brand presence from may on.
Munich Fashion Week 2026
six days. three phases. one highlight after another, from the exclusive dinner to the b2b exhibition. partners stay visible in every moment.
seven pre-events.
one warm-up.
every pre-event is its own activation. casting day in june is the mid-season peak. all the other events are handpicked touchpoints for brand awareness.
MUCFW Casting Day
click together
your stage.
six categories — branding, experience, content, multiplier, communication, exclusivity. four modules each, click to pick. we compose your custom package from them. 100% no obligation.
Post-Event Reporting
Within 14 days of the event you get a full report: Media Impressions, Earned Media Value (EMV), Social Reach, UGC collection, lead tracking and brand sentiment. Exactly what marketing managers need to justify the investment internally.
let's
talk.
send your enquiry. pick a preferred slot between 14:00 and 18:00 and we'll call you right on time. you'll get a confirmation email with all the details.
your spot is still open.
show and award naming are taken. stage naming and launch area are still open. the best modules get booked first, so one no-obligation enquiry is all it takes.
