Munich Fashion Week 20265–11 AugustMarriott Munich City WestThe Supreme GroupMTC Hall 320+ Shows5K+ guests3M+ Reach8 season events
Designer Program · Season 2026

your
collection.
our stage.

eight events. one season. one modular designer program. pick your slots, your shows, your touchpoints — from the first creator activation in May to the runway finale in August.

calendar_today5–11 Aug 2026location_onMarriott Munich City WestapartmentThe Supreme Group · MTCtrending_up3M+ ReachhandshakeIndividually negotiable
20+
Partner companies
10+
Event days
3M+
Digital Reach / Month
5K+
Live-Audience
Munich
N°1
Purchasing-power hub
Season 2026 · touchpoints

one season.
one highlight.

Munich Fashion Week 2026 is the main event — six days, three locations, one stage. Behind it sits a whole season of pre-events that build your brand presence from May on.

↳ Main event · season 2026

Munich Fashion Week 2026

5–11 August 2026 · Marriott Munich City West & MTC

on Friday every designer walks in both premieres — that's your bonus. on Saturday and Sunday you pick your preferred location (Boutique, Cloud or Palais) and your preferred time. it's all a suggestion to orient you; we settle the final line-up personally with you.

↳ Your stages · click in

Four worlds, one event. See where you can walk — and which vibe fits your collection. Slots from €2,000; which location, which slot, which setup — we put the final package together with you afterwards.

↳ Friday · 07.08. · bonus for all designers
You walk in both premieres.

On Friday, every designer is in automatically — no extra charge. Two premieres, one opening:

PREMIERE · CLOUD (ROOFTOP)
16:30 – 19:00
PREMIERE · PALAIS
19:00 – 22:00
Saturday · 08.08.
Pick your preferred location and time. Multiple choices welcome — it's all a suggestion.
Boutiqueintimate & curated
12:00–12:45
13:00–13:45
14:15–15:00
15:30–17:00
CloudRooftop · daylight
14:00–16:00
Palaisbig evening show
18:30–21:30
Sunday · 09.08.
Same locations, their own slots — Sunday adds an extra Cloud show.
Boutiqueintimate & curated
12:00–12:45
13:00–13:45
14:15–15:00
15:30–17:00
CloudRooftop · daylight
14:00–16:00
16:00–18:00
Palaisseason finale
18:30–21:30
handshake
B2B included. Through our close partnership with The Supreme Group you get your own space in the B2B area (MTC) as a designer — with no extra booking.
touch_app
Click your preferred slots — multiple choices welcome. It's all a suggestion to orient you; we settle the final line-up personally with you.
3
Show days
3
Locations
2
Premieres · bonus
3M+
Reach
↳ Pre-events · story arc May to July

even more stage?
seven pre-events, there you go.

each pre-event is its own activation. all designers and partners are invited everywhere and can take part. the casting day in June is the mid-season peak — every other event is a curated touchpoint for brand awareness. click an event and choose from show slot, pop-up or content capture.

MUCFW Casting Day
27 June 2026 · MMCW – Munich Fashion Week
Highlight pre-event
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WhatOfficial model casting · workshop · press conference · after-party · 250+ models
As a designer you're automatically invited to the jury and press conference — free application possible. The MUCFW team makes the final call. Also bookable:
↳ Choose your modules · prices show on click
Prominent jury seat
from €600
Press-conference speaking
from €1,200
Pop-up at the casting
from €1,800
Collection shoot with models
from €800
Video content · full day
from €1,200
Interview video content
from €400
01
MUCFW Creator Market
23 May 2026 · Pineapple Park München
Season kickoff
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What70+ creators · 5K+ visitors · 15M+ social reach · season opener — all designers & partners are invited
↳ Choose your modules · prices show on click
Show slot · walk-in performance
from €800
Pop-up stand · showroom
from €600
Content capture (BTS + reels)
from €800
02
MUCFW Car Launch · NIO Hub
Early June 2026 · NIO Hub München
Mobility
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What15 vehicle handovers · creative directors · top creators · all designers & partners invited
↳ Choose your modules · prices show on click
Show slot · performance at handover
from €1,500
Pop-up stand · collection
from €1,000
Content capture (4 dates)
from €1,200
03
MUCFW Pre Summer Show
Early July 2026 · Therme Erding
Lifestyle
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What93.3 Energy live event · lifestyle · wellness · all designers & partners invited
↳ Choose your modules · prices show on click
Show slot · lifestyle catwalk
from €1,200
Pop-up · wellness booth
from €800
Content capture (cinematic)
from €1,000
04
MUCFW Pre Car Show
4–5 July 2026 · Käfer Gut Kaltenbrunn
Premium
expand_more
WhatConcours of Elegance · premium automotive · international lifestyle · HNWI · all designers & partners invited
↳ Choose your modules · prices show on click
Show slot · premium catwalk
from €4,500
Pop-up booth · premium setting
from €3,500
Content capture (editorial)
from €2,800
05
MUCFW Pre Fabrics Show
14–16 July 2026 · MOC Messe München
Industry
expand_more
WhatMunich Fabric Start · 1,100+ collections · 15,000 trade visitors · all designers & partners invited
↳ Choose your modules · prices show on click
Show slot · catwalk at the industry fair
from €2,500
Pop-up stand · 3 days B2B
from €1,500
Content capture (industry reels)
from €1,500
06
MUCFW Pre Surf Show
25 July 2026 · o2 Surftown München
Activation
expand_more
What95.5 Charivari summer festival · sport · creators · last activation before MUCFW · all designers & partners invited
↳ Choose your modules · prices show on click
Show slot · surf-lifestyle catwalk
from €2,200
Pop-up booth · Charivari summer festival
from €1,500
Content capture (sport content)
from €1,500
↳ Your selection at a glance

your composition.

everything you clicked above — show slots, add-ons, pre-events — in one view. this is your non-binding application; on the call we curate the final setup together.

verified100% non-binding · adjustable anytime
analytics
↳ Included in every package

Designer Asset Package

Within 14 days of the event you receive a full asset package: show footage, editorial photoshoot, aftermovie cut, press coverage report, social reach and buyer contacts. Material that carries your collection for 12 months.

Partnership · enquiry

let's
talk.

send your designer application. pick a preferred slot between 14:00 and 18:00 — we call you right on time. you get a confirmation email with all the details.

verifiedEnquiry = non-binding · no payment obligation

when should we call you?

pick a quick slot or a preferred day with a time (14:00–18:00).

flash_onWithin 24 hours
scheduleWithin 48 hours
eventPick a preferred slot

your stage is waiting.

solo shows and double shows are the hottest slots of the season. the premium pre-events have limited capacity. we curate the designer line-up carefully — a non-binding enquiry is all it takes.

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