Lovely Kiss

Lovely Kiss is a Swiss womenswear label, known until 2026 as Lovely Apple. It was founded in 2018 by Jelena Zorić, who was born in Serbia and studied in Basel. Before founding the label she worked as a dance teacher and choreographer and, from 2012, ran the Basel venue Obsession Club; after it closed she turned to her passions of art and fashion. She names her surrealist painting as a key source of inspiration. The label works in themed collections, including the Zodiac Collection, Marrakesh Edition, Casino Royal, Garden of Eden and Art Meets Fashion.