Arielle Elfenbein

Arielle Elfenbein, also known professionally as Arielle Ostankov, works across technology, entrepreneurship, film and fashion.

For more than 20 years, she has built digital products from idea and architecture through technical leadership and code. She has helped develop startups including Building Radar, All.Pics, Civs.IO and Liltra.

She runs Artware.Studio, her AI and digital product company, creating websites, workflow automations and custom software for clients including AutoScout24, FOCUS and CHIP.

As Director of Digital at Munich Fashion Week, Arielle leads the platform's digital work and helps make the fashion scene in Munich and southern Germany more visible and connected. She also walks as a runway model.

Alongside tech, she works as an actress, model and filmmaker across film, television, theatre and editorial fashion, while advocating for broader and more nuanced representation of trans and non-binary people in media.

Raised in Crimea, Arielle studied acting and software engineering in Kyiv before moving to Germany in 2011. She lives in Munich and is a mother of two.