Bouya Ndombasi
President
About
Bouya Kiangani Ndombasi is the publisher of Munich Fashion Week and Basel Fashion Week, and the founder and CEO of b.seen GmbH in Munich, an agency working at the intersection of AI and event marketing. His vision: digital progress should bring people closer together. He sees visibility as an emotional moment that connects brands with communities and puts people at the centre.
b.seen works along three strategic visibility solutions. CMTY is a creator ecosystem with over 500 creators across the DACH region and a growing community of more than 5,000 active members in the lifestyle space. The Photobox is a physical brand tool styled like a magazine cover: fully customisable, suited to any event, activating people and extending brand moments emotionally. AI Integration links existing AI tools into intelligent interfaces for event workflows, automation and creative scaling.
Clients and partners include BMW, Hugo Boss, CUPRA, Mon Chéri, L'Osteria, RTL ZWEI and ENERGY Deutschland.
Bouya is a creator and AI consultant himself. He guides organisers, agencies, lifestyle brands and companies as they onboard their teams into technological and cultural change, from tool integration to sharper creative workflows.
We must not judge tomorrow's events by yesterday's standards. We use technology and AI to make processes leaner — not to replace creativity, but to win back what matters most: time for real connection.