Where fashion is made before it ever reaches the runway.
This time at Munich Fashion Week, we're not showing finished collections — we're opening our studio doors.For six hours, AMD Akademie Mode & Design in Schwabing offers a look behind the scenes: into studios, workrooms, and the work of our students.
Because before an outfit can be admired on the runway, a long creative process comes first: from the initial idea through moodboards, material research and draping to the final execution.AMD Behind the Scenes is where you can follow that whole route.
The heart of the day is three hands-on workshops, run by our students themselves.They pass on their craft, and their enthusiasm for what fashion really involves.Places are limited: 40 for the design process, 20 each for draping and lavender printing.Signing up early pays off.
And if you'd rather not join a workshop, you're just as welcome: come by, look around, take it in.AMD Behind the Scenes is open to everyone.
WhereAMD Akademie Mode & Design, Infanteriestraße 11a, Haus E2, 80797 Munich-Schwabing
Open in Google Maps ↗
The workshops
- Saturday · 08.08.
- Sunday · 09.08.
- same programme on both days
Every workshop is led by AMD students.The number of places differs per workshop — it is shown next to each one.
- 10:00–16:00AMD Behind the Scenes
- 10:30approx. 1.5–2 hrs40 placesDesign ProcessHow does an idea turn into a designed concept?You develop your own idea and translate it into a mood, colour and material board, the first step of every collection.
- 12:00approx. 1.5–2 hrs20 placesDrapingFashion takes shape on the body.Using calico, you model straight onto the dress form and see how form, drape and volume emerge in three dimensions.
- 14:00approx. 1.5–2 hrs20 placesLavender PrintingA textile printing workshop for the senses: with real lavender, you print your own pattern onto fabric.Craft meets scent and colour.
Getting to AMD
AMD has its own address in the north of Munich, in Schwabing.Free shuttle buses run on both days between the main location of Munich Fashion Week, the Marriott Munich City West, and AMD, so you can move between the two venues easily.Exact times and the pickup point aren't confirmed yet; we'll add them here once they are.
Tickets
Entry is free.You don't need to register to walk through the studios and workrooms, just come by.Only the workshops are limited: 40 places for the design process, 20 each for draping and lavender printing.If you're visiting Munich Fashion Week the same day, pick up the day pass as well.
MUCFW.Pass · Saturday
from 10 €Covers Munich Fashion Week at the Marriott on Saturday 08.08.: showroom, market and programme.You don't need it for AMD.
Get the passMUCFW.Pass · Sunday
freeCovers Munich Fashion Week at the Marriott on Sunday 09.08.: showroom, market and programme.You don't need it for AMD.
Get the pass
Registration & confirmation
Pick your day and, if you like, your workshops.You can take more than one — they run back to back.Taking part is free, and the number of places is shown next to each workshop.You're of course welcome to visit AMD without registering for a workshop.