Boonrocked

Boonrocked is a fashion label founded in 2023 in Munich and run by a three-person team. Founder Simon Zacherl is responsible for the design. The label produces individual one-off garments as well as exhibition pieces available for rent, working among others with artists from the music industry. Its design language combines influences from streetwear, hip-hop, Y2K, and rock and punk elements into an approach of its own with a clear high-fashion sensibility. The focus is on conscious, sustainable production: up to 80 percent of the materials used are upcycled. The label sees itself as a counterpoint to fast fashion.